Corporate·Beirut, Lebanon
Launching Pierre Fabre Academy
Client Pierre Fabre Middle East
The challenge
Introduce a digital-first medical academy to more than 100 dermatologists, in a way that made the technology feel worth their evening. Doctors are invited to launches constantly. This one had to prove the platform was useful, not just demonstrate it.
What we ran
A creative concept, "Beyond Chalk and Talk," carried from the chalkboard invitation through to the venue.
Beirut Digital District as the venue, chosen to match the academy's digital-first positioning.
LED screens, immersive lighting and a virtual simulator that let doctors use the platform firsthand.
The result
100+ dermatologists attended • 75% of invited doctors attended • 28 doctors tried the simulator
