Corporate·Luxor, Egypt
Middle East Medical Convention
Client Pierre Fabre Middle East
The challenge
Present Pierre Fabre's latest innovations to more than 200 dermatologists from the Middle East and GCC, and rebuild in-person engagement with the region's medical community. As the first live regional event after the pandemic, it had to convince a hesitant audience to travel. Then it had to move them through arrival, transfer and check-in without friction, alongside a scientific program, a gala and a cultural program.
What we ran
A creative theme, "Built on Strong Roots," launched with a save-the-date trailer and invitations printed in hieroglyphs on papyrus Coach transfers from Luxor International Airport, express check-in and a welcome Karkadé A large-format LED stage with custom animation for the scientific program An outdoor gala dinner in front of the temple at Medinet Habu, with a soprano flown in from Beirut Groundwork on the ground: site visits, menu tastings, supplier trips to Cairo and a 700 km road transfer of event materials
The result
+15% product demand (client-reported) • 200+ dermatologists convened • 12 countries represented. • 85% of invited doctors attended • 9/10 attendee satisfaction • Head office asked to attend the next edition.
