Corporate·Doha, Qatar
Launching Art Marine
Client Nasser Bin Khaled Holding
The challenge
Introduce Art Marine, a new luxury marine enterprise to Qatar's high-net-worth audience and establish it on day one as a serious name in leisure marine. The launch had to host 250 VIP guests with a spectacle that matched the brand's ambition, and give the boats themselves center stage in a hotel ballroom setting, away from the water.
What we ran
A nautical theme carried through the Ritz-Carlton venue, from arrival to the main show, a boat-helm simulation that let guests experience the product firsthand, a water-screen showcase projecting the boat range at scale, laser and water fountain shows, imported for the launch.
The result
250 VIP guests hosted at launch • Local and international media outlets covered the launch • 3 sales inquiries generated within 10 days • Retained by Nasser Bin Khaled for the Mercedes and Mitsubishi launches
