Sport·Beirut, Lebanon
Davis Cup: Lebanon v Uzbekistan
Audience up 70%. Attendance up from 500 to more than 1,200.
Client Lebanese Tennis Federation
The challenge
Fill the Automobile & Touring Club of Lebanon to lift player performance, and deliver to World Tennis standard for a tie whose winner would earn a place in the World Group Qualifiers. It was our third consecutive appointment. Previous ties had drawn 500 spectators, so the campaign had to build enough public momentum to bring the tennis community out in far greater numbers.
What we ran
A teaser campaign launched five days before the reveal.
A near-daily content calendar sustained over two weeks.
Online quizzes and contests that turned engagement into attendance through a raffle draw.
A press conference and official draw three days out, attended by local and international media.
A full fan zone: VIP lounge, activation games, food court and sponsor booths.
The result
1,200+ spectators, up 140% from 500 at previous ties • +70% growth in the federation's social following • 3rd consecutive appointment by the federation • 3 sponsors activated in the fan zone • 50 media outlets at the press conference • Recognized by the Lebanese and International federations and the Davis Cup committee.
You were very attentive and responsive to any requests from both home and visiting nations. The whole Victoriam team did a brilliant job.
