Sport·Kaslik, Lebanon
ATCL Sports Development
Client ATCL
The challenge
Run the sports department of one of the largest clubs in the Middle East, with three goals: build engagement, attract younger members and increase participation. Most members had built their sporting lives outside the club, so reversing that took a real reason to come back, not a new program brochure.
What we ran
A full annual events calendar, built for both existing and younger members. A restructured tennis division, led by a newly appointed international head coach. Sports summer camps run with professional trainers. Federation links that let leading members compete externally. One centralized desk for registration, information and payment.
The result
+225% participation across the club • 2 → 20+ events a year, local and international • 10 years of continuous mandate 150% growth in members under 14 years old • 125 children enrolled in summer camps each year • 85 players in the tennis program • 30 members competing at federation level, with titles won • 8 international events hosted, including the Davis Cup.
